LITTLE ROCK, Ark. (KTHV) - Every October, billions of dollars are donated towards awareness and research for breast cancer, but not every pink product that is purchased benefits the cause.
Last year, Business Insider found that only 8 percent of NFL pink merchandise proceeds went towards research with 88 percent going towards the corporations that made them.
"Each year, the public is spending billions of dollars on pink ribbon products. It's working for companies, it's not working for women," Karuna Jaggar said, executive director of Breast Cancer Action, a California-based advocacy group trying to bring awareness to pin-ribbon marketing known as 'pinkwashing'. "Research shows that if you put a pink ribbon on a product a company will sell more of them. I think what's happening is that companies are exploiting the public's good will."