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Yarnell's Ice Cream announces partnership with University of Arkansas | News

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Yarnell's Ice Cream announces partnership with University of Arkansas

SEARCY, Ark. (Sept. 5, 2015) - Yarnell's Ice Cream is once again the exclusive ice cream sponsor of the University of Arkansas at Fayetteville, officials announced on Saturday at the season-opening football game held at Donald W. Reynolds Razorback Stadium.

The partnership brings two beloved Arkansas standards back together for the first time since the ice cream company relaunched in 2012.

"We are so pleased to reunite these two Arkansas traditions," said Kevin Boyle, CEO of Schulze & Burch Biscuit Company, the Chicago-based business that purchased Yarnell's in November 2011. "Arkansans love Yarnell's Ice Cream, and they love the Razorbacks."

More details of this partnership will be announced later this fall. Yarnell's plans to introduce a number of Arkansas Razorback-themed flavors in the near future. Until that time, Arkansans are encouraged to enjoy their favorite Yarnell's flavors at their local grocers.

"From every corner of the state and everywhere in between, Arkansans follow the Razorbacks and enjoy Yarnell's Ice Cream," said Jeff Long, University of Arkansas Vice Chancellor and Director of Athletics. "We are excited that once again our partnership will help bring the nation's most passionate fans together with one of our state's most beloved brands."

About Yarnell's

Yarnell's Ice Cream is an Arkansas tradition. Care, detail, and a touch of southern flair go into each and every one of its premium ice cream products. Yarnell's Premium Ice Cream Company of Searcy traces its roots back to 1932. The company was owned and operated by four generations of the Yarnell's family, and was purchased in November 2011 by Schulze & Burch Biscuit Company, with operations in Chicago and Searcy. The Yarnell's brand relaunched in spring 2012, using the same original formulas and beloved recipes. Products include the "Premium Red" ice cream line offering customer favorites and bestsellers, frozen yogurt with five live active cultures, guilt-free ice cream that is low in fat with no sugar added, and ice cream sandwiches.